Feibus said consumers who gladly traded personal information for discounts by signing up for retail loyalty programs in the 1990s are now more cautious about sharing data about themselves.
"This sentiment should be top of mind for every strategist and decision-maker in the smartphone ecosystem," Feibus wrote. "For Apple and Google, yes. But also for hardware vendors, carriers, app developers - even cloud services. If your goods or services have the ability to collect or store our data, then you should consider your sales and profits to be on the tsunami hazard map."