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Mobile app privacy policies discussed in Washington

5/31/2012

On May 30, industry leaders and privacy advocates gathered in Washington, D.C., for a one-day workshop regarding best practices for privacy policy and terms of use agreements governing mobile and social platforms.

The event, hosted by the Federal Trade Commission, featured four panels on social and mobile advertising and privacy disclosures. Speakers and panelists included executives from Facebook, Groupon and Procter & Gamble, as well as officials from groups such as the World Privacy Forum.

In general, attendees agreed that the complicated privacy policies typical of websites should be updated for mobile and social environments, the National Journal reported.

"Instead, mobile app makers were urged to provide consumers with precise and understandable information that can be summed up in a few easy clicked icons, which might provide information about the data the app collects, its advertising practices and the security it provides users," the NJ article stated.

One day after the event, FTC Chairman Jon Liebowitz told a California crowd that he supports Do Not Track technology, saying it is a good step for consumer privacy, TechCrunch reported.