Under the new privacy agreement, which will take effect March 1, Google combined more than 60 separate policies to create an umbrella policy that will apply across many of the company's services. This will allow information sharing across platforms such as YouTube and Gmail.
"We can provide reminders that you're going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day," Whitten explained.
As the Washington Post reported, some privacy advocates have voiced support for the change, pointing to the simpler language and increased transparency. However, others have balked because users have no opt-out options, and have to agree to the change or cancel their Google accounts.