Internet privacy will improve in 2012 with the widespread adoption of do-not-track technology, according to U.S. Federal Trade Commission Chairman Jonathan Leibowitz.
Speaking before the House Energy and Commerce Committee on March 29, Leibowitz asserted that privacy concerns are of paramount importance, but he acknowledged that internet commerce has been driven in part by companies' ability to gather user data.
Leibowitz also said there has been substantial industry buy-in for do-not-track.
"Online advertisers, major web browsers and an international consortium have all made great strides on do-not-track," he said. "They recognize that do-not-track will help build consumer confidence in the internet and that in turn will spur greater internet commerce."
On March 26, the FTC issued a report calling for a user-friendly do-not-track mechanism to be built into the internet browsing experience.